Effective and last updated as of 2025-09-05.
California Notice at Collection/State Law Privacy Rights: See the ‘State privacy rights notice’ section below for important information about your rights under applicable state privacy laws.
Arena Intelligence, Inc. d/b/a LMArena (“LMArena”, “we”, “us” or “our”) provides a platform for using, comparing, rating, testing, evaluating, and ranking third-party AI models. This Privacy Policy describes how LMArena processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy (including as applicable, our website and social media pages) as well as our marketing activities, live events and other activities described in this Privacy Policy (collectively, the “Service”). LMArena may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information.
NOTICE TO EUROPEAN USERS: Please see the ‘Notice to European users’ section below for additional information for individuals located in the European Economic Area or United Kingdom (which we refer to as “Europe”, and “European” should be understood accordingly).
You can download a printable copy of this Privacy Policy here.
Index
Contact data, such as your first and last name, salutation, email address, and phone number.
Demographic data, such as your city, state, country of residence, postal code, and age.
Profile data, such as the username and password that you may set to establish an online account on the Service, date of birth, redemption code, biographical details, photograph or picture, links to your profiles on social networks, interests, preferences, and any other information that you add to your account profile.
Communications data based on our exchanges with you, including when you contact us through the Service, social media, or otherwise.
Transactional data, such as information relating to or needed to complete your requests on or through the Service.
Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
User content data, such as inputs, prompts, images, votes/ratings, and other content or information that you upload to, generate, or otherwise make available on or from the Service, as well as associated metadata and interaction data (e.g., whether you have highlighted or copied the response generated by a model). Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data.
Promotion data, including information you share when you enter a competition, promotion or complete a survey. Please note that if you participate in a sweepstakes, contest or giveaway through the Service, we may ask you for your Contact Data to notify you if you win or not, to verify your identity, determine your eligibility, and/or to send you prizes. In some situations, we may need additional information as a part of the entry process, such as a prize selection choice. These sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstakes and contest that you enter.
Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
Data providers, such as information services and data licensors.
Partners, such marketing partners and event co-sponsors.
Service providers that provide services on our behalf or help us operate the Service or our business.
Business transaction partners. We may receive personal information in connection with an actual or prospective business transaction. For example, we may receive your personal information from an entity we acquire or are acquired by, a successor, or assignee or any party involved in a business transaction such as a merger, acquisition, sale of assets, or similar transaction, and/or in the context of an insolvency, bankruptcy, or receivership.
Third-party services such as Google, that you use to log into or otherwise link to your Service account, or through which you otherwise access the Service. This data may include your username, profile picture, and other information associated with your account or activity on that third-party service, as well as user content data (such as prompts and generated content), that is made available to us based on your settings on that service. Our use and disclosure of information received from Google’s APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:
Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.
For more information concerning our automatic collection of data, please see the Tracking & other technologies section below.
Data about others. We may offer features that help users invite their friends or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.
Some of the automatic collection described above is facilitated by cookies and other technologies. For more information, see our Cookie Policy.
For information concerning your choices with respect to the use of tracking technologies, see the How can you manage your consent? section of our Cookie Policy.
Artificial intelligence (“AI”) technologies. LMArena uses large language models, text-to-image models, and other AI technologies from third parties that employ software code to operate the user input/prompt features that you can use to submit your prompts, images, and other data through the Service. Our third-party AI technology providers may access and use personal information that you share to facilitate the provision of the Service and for other purposes. Please review the relevant terms of the AI technologies that you use through the Service to learn more about how your personal information may be used.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
provide the Service and operate our business;
enable security features of the Service;
establish and maintain your user profile on the Service;
facilitate your invitations to contacts who you want to invite to join the Service;
communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages;
communicate with you about events or contests in which you participate; and
provide support for the Service, and respond to your requests, questions and feedback.
which may include using your personal information to:
understand your needs and interests;
personalize your experience with the Service and our Service-related communications; and
remember your selections and preferences as you navigate webpages.
We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails, and to develop new products and services. For more information on analytics, see our Cookie Policy.
We and our service providers may collect and use your personal information for marketing purposes. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Your choices section below.
We may use your personal information to:
administer promotions and contests
communicate with you about promotions or contests in which you participate
contact or market to you after collecting your personal information at an event
We may use your personal information to:
comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities;
protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements or our internal policies;
enforce the terms and conditions that govern the Service; and
prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
we may share certain personal information in the context of actual or prospective corporate events – for more information, see How we share your personal information, below.
We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you and we will not attempt to reidentify any such data. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
Further uses, in some cases, we may use your personal information for further uses, in which case we will ask for your consent to use of your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected.
We may share your personal information with the following parties (or as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection).
Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, marketing, consumer research and website analytics).
Third parties designated by you. We may share your personal information with third parties (including the public) where you have instructed us or provided your consent to do so.
Partners. Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
AI technology providers. We may share and otherwise disclose your User content data and other personal information with AI technology providers, such as the developers of the AI models that appear on the Service, for their use in evaluating, improving, and developing their products and services. For more information on how particular AI technology providers may use personal information that LMArena may share with them, see the providers’ respective privacy policies. By using the relevant AI technology providers on the Service, you direct us to disclose your personal information to such AI technology providers. We do not necessarily control how such AI technology providers may use your personal information.
Linked third-party services. If you log into the Service with or otherwise link your Service account to, or otherwise access the Service through or on, a social media or other third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.
Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in or financings of LMArena, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of LMArena as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.
Other users and the public. Your User content data and certain other personal information may be visible to other users of the Service and the public. For example, other users of the Service or the public may have access to your personal information if you choose to share your chats, inputs, sessions, or other User content data through the Service including, as relevant, the Service’s sharing features such as social media integrations. Additionally, we may publish or otherwise make public data (including personal information) collected and/or derived through the Service (including inputs and outputs in connection with the Service). This information can be seen, collected and used by others, including being cached, copied, screen captured or stored elsewhere by others (e.g., search engines), and we are not responsible for any such use of this information. Do not submit to the Service any personal information or other sensitive information that you would not want to be shared publicly. For details, see our Terms of Use.
In this section, we describe the rights and choices available to all users. Users who are located in California and certain other states, or in Europe, can find additional information about their rights below.
If you have registered for an account with us through the Service, you may review and update certain account information by logging into the account.
You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.
For information about cookies and other technologies employed by the Service and how to control them, see our Cookie Policy.
Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
If you choose to connect to or otherwise access the Service through or on your social media account or other third-party service, you may be able to use your settings in your account with that service to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
We employ technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
Users in Europe should read the important information in the ‘Notice to European users’ section about transfers of personal information outside of Europe.
The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business.
If you have questions about our practices or if you would like to exercise any privacy related right that may be available to you, please contact us via the method listed below.
Except as otherwise provided, this section applies to residents of certain US states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively the “State Privacy Laws”).
This section describes how we collect, use, and share Personal Information of residents of these states and the rights these users may have with respect to their Personal Information. Please note that not all rights listed below may be afforded to all users and that if you are not a resident of one of these states listed above, you may not be able to exercise these rights. In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity or understand and respond to it. To verify your identity when you submit a request, we will ask you to provide information that matches the personal data we have on file for you. This may include your full name, email address, phone number, and/or account information. We may also ask you to answer security questions or provide additional documentation to confirm your identity. In some cases, we may use third-party identity verification services. If we cannot verify your identity from the information already maintained by us, we may request additional information from you, which will only be used to verify your identity and for security or fraud-prevention purposes.
For purposes of this section, the term “Personal Information” has the meaning given to “personal data”, “personal information” or other similar terms and “Sensitive Personal Information” has the meaning given to “sensitive personal information,” “sensitive data”, or other similar terms in the State Privacy Laws, except that in neither case does such term include information exempted from the scope of the State Privacy Laws. In some cases, we may provide a different privacy notice to certain categories of residents of these states, such as job applicants, in which case that notice will apply instead of this section.
Your privacy rights. The State Privacy Laws may provide residents with some or all of the rights listed below. However, these rights are not absolute and some State Privacy Laws do not provide these rights to their residents. Therefore, we may decline your request in certain cases as permitted by law such as, for example, where we are unable to verify your identity, processing your request would require us to collect personal information that we do not otherwise maintain or to process personal information in a manner in which we do not ordinarily process it.
Information. You can request the following information about how we have collected and used your Personal Information:
The categories of Personal Information that we have collected.
The categories of sources from which we collected Personal Information.
The business or commercial purpose for collecting and/or selling Personal Information.
The categories of third parties with which we share Personal Information.
The categories of Personal Information that we sold or disclosed for a business purpose.
The categories of third parties to whom the Personal Information was sold or disclosed for a business purpose.
Access. You can request a copy of the Personal Information that we have collected about you.
Appeal. You can appeal our denial of any request validly submitted.
Correction. You can ask us to correct inaccurate Personal Information that we have collected about you.
Deletion. You can ask us to delete the Personal Information that we have collected from you.
Opt-out.
**Opt-out of certain processing for targeted advertising purposes. ** We do not process your personal information for targeted advertising purposes.
**Opt-out of profiling/automated decision making. **We do not use your Personal Information to engage in profiling or to perform automated decision-making that results in significant financial impacts, significant impacts on housing, education, employment, health care, or criminal justice, or similarly significant impacts.
Opt-out of “sales” or “sharing” of personal data. We do not “sell” or “share” your Personal Information within the meaning of “sale” or “share” under applicable State Privacy Laws.
Consumers under 16. We do not have actual knowledge that we collect, sell or share the personal information of consumers under 16 years of age.
Sensitive Personal Information. We do not intentionally collect or process Sensitive Personal Information.
Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by the State Privacy Laws.
Exercising your right to information/know, access, appeal, correction, and deletion. You may submit requests to exercise your right to information/know, access, appeal, correction, or deletion via our webform or via email to privacy @ lmarena.ai.
Verification of Identity; Authorized agents. We may need to verify your identity in order to process your information/know, access, appeal, correction, or deletion requests and reserve the right to confirm your residency. To verify your identity, we may require government identification, a declaration under penalty of perjury, or other information, where permitted by law. If you do not have an account on the Service, we may be unable to verify your identity and may not be able to honor certain requests that you may make in relation to your personal information.
Under some State Privacy Laws, you may enable an authorized agent to make a request on your behalf. However, we may need to verify your authorized agent’s identity and authority to act on your behalf. We may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take additional steps permitted by law to verify that your request is authorized, such as by providing your agent with written and signed permission to exercise your State Privacy Laws rights on your behalf, the information we request to verify your identity, and confirmation that you have given the authorized agent permission to submit the request.
We have summarized the Personal Information we collect, the purposes for which we collect it, and the third parties to or with whom we may disclose, sell or share it by reference below to both the categories defined in the “Personal information we collect” section of this Policy above and the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140). The categories of Personal Information and Sensitive Personal Information described below may be collected via any of the sources described in the “Personal information we collect” section of this Privacy Policy above. This chart describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described below.
| Personal Information (“PI”) we collect | CCPA statutory category | Purposes for PI collection | Categories of third parties to whom we “disclose” PI for a business purpose | Categories of third parties to whom we “sell” or “share” PI |
|---|---|---|---|---|
| Contact data | Identifiers Commercial information California customer records | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Linked third-party services Professional advisors Authorities and others Business transferees | None |
| Demographic data | Identifiers California customer records | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Professional advisors Authorities and others Business transferees | None |
| Profile data | Identifiers Commercial information California customer records | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Linked third-party services Professional advisors Authorities and others Business transferees | None |
| Communications data | Identifiers Commercial information California consumer records Internet or Network Information | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Linked third-party services Professional advisors Authorities and others Business transferees | None |
| Transactional data | Commercial information California consumer records | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Partners Third parties designated by you Professional advisors Authorities and others Business transferees | None |
| Marketing data | Identifiers Commercial information California customer records Internet or Network Information | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Partners Professional advisors Authorities and others Business transferees | None |
| User content data | Sensory Information California consumer records | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Professional advisors Authorities and others Business transferees | None |
| Promotion data | Identifiers Commercial information California customer records Internet or Network Information | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Partners Professional advisors Authorities and others Business transferees | None |
| Data about others | Identifiers California consumer records | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Professional advisors Authorities and others Business transferees | None |
| Device data | Identifiers Internet or Network Information | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Professional advisors Authorities and others Business transferees | None |
| Online activity data | Identifiers Commercial information Internet or Network Information | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Professional advisors Authorities and others Business transferees | None |
| Communication interaction data | Identifiers Commercial information California consumer records Internet or Network Information | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Third parties designated by you Partners Professional advisors Authorities and others Business transferees Partners | None |
| Data derived from the above | Inferences | Service delivery and operations Service personalization Service improvement and analytics Marketing Events, promotions and contests Compliance and protection Data sharing in the context of corporate events To create aggregated, de-identified and/or anonymized data Further uses | Service providers Authorities and others Business transferees Partners | None |
| Other Sensitive Personal Information We do not intentionally collect this information, but it may be revealed in identity data or other information we collect | Protected Classification Characteristics | None | None | None |
Contact Us.
If you have questions or concerns about our privacy policies or information practices, please contact us using the contact information in the How to contact us section above.
General
Where this Notice to European users applies. The information provided in this ‘Notice to European users’ section applies only to individuals located in Europe (as defined at the top of this Privacy Policy).
Personal information. References to “personal information” in this Privacy Policy should be understood to include a reference to “personal data” as defined in the “GDPR” (i.e., the General Data Protection Regulation 2016/679 (“EU GDPR”)) and the EU GDPR as it forms part of the laws of the United Kingdom (“UK GDPR”) Under the GDPR, “personal data” means information about individuals from which they are either directly identified or can be identified. The personal information that we collect from and about you is described in greater detail in the section “Personal Information we collect”.
Controller. LMArena is the “controller” in respect of the processing of your personal information covered by this Privacy Policy for purposes of the GDPR. See the [How to contact us][#how-to-contact-us] section above for our contact details.
EU/UK representative. Pursuant to Article 27 of the GDPR, we have appointed Data Protection Representative Limited (“DataRep”) as our Data Protection Representative in the European Union and the United Kingdom. This allows you to contact DataRep directly in your home country regarding questions about this Privacy Policy. DataRep maintains locations in each of the 27 EU countries and in the UK.
You may contact DataRep by:
PLEASE NOTE: When sending postal inquiries, you must address your letter to “DataRep” and clearly reference “Arena Intelligence, Inc.”. Otherwise, your inquiry may not be delivered. Upon receiving your request, the Company may ask for proof of identity to ensure that personal data is only disclosed to you.
| Country | Address |
|---|---|
| Austria | DataRep, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria |
| Belgium | DataRep, Rue des Colonies 11, Brussels, 1000 |
| Bulgaria | DataRep, 132 Mimi Balkanska Str., Sofia, 1540, Bulgaria |
| Croatia | DataRep, Ground & 9th Floor, Hoto Tower, Savska cesta 32, Zagreb, 10000, Croatia |
| Cyprus | DataRep, Victory House, 205 Archbishop Makarios Avenue, Limassol, 3030, Cyprus |
| Czech Republic | DataRep, Platan Office, 28. Října 205/45, Floor 3&4, Ostrava, 70200, Czech Republic |
| Denmark | DataRep, Lautruphøj 1-3, Ballerup, 2750, Denmark |
| Estonia | DataRep, 2nd Floor, Tornimae 5, Tallinn, 10145, Estonia |
| Finland | DataRep, Luna House, 5.krs, Mannerheimintie 12 B, Helsinki, 00100, Finland |
| France | DataRep, 72 rue de Lessard, Rouen, 76100, France |
| Germany | DataRep, 3rd and 4th floor, Altmarkt 10 B/D, Dresden, 01067, Germany |
| Greece | DataRep, Ippodamias Sq. 8, 4th floor, Piraeus, Attica, Greece |
| Hungary | DataRep, President Centre, Kálmán Imre utca 1, Budapest, 1054, Hungary |
| Iceland | DataRep, Laugavegur 13, 101 Reykjavik, Iceland |
| Ireland | DataRep, The Cube, Monahan Road, Cork, T12 H1XY, Republic of Ireland |
| Italy | DataRep, Viale Giorgio Ribotta 11, Piano 1, Rome, Lazio, 00144, Italy |
| Latvia | DataRep, 4th & 5th floors, 14 Terbatas Street, Riga, LV-1011, Latvia |
| Liechtenstein | DataRep, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria |
| Lithuania | DataRep, 44A Gedimino Avenue, 01110 Vilnius, Lithuania |
| Luxembourg | DataRep, BPM 335368, Banzelt 4 A, 6921, Roodt-sur-Syre, Luxembourg |
| Malta | DataRep, Tower Business Centre, 2nd floor, Tower Street, Swatar, BKR4013, Malta |
| Netherlands | DataRep, Cuserstraat 93, Floor 2 and 3, Amsterdam, 1081 CN, Netherlands |
| Norway | DataRep, C.J. Hambros Plass 2c, Oslo, 0164, Norway |
| Poland | DataRep, Budynek Fronton ul Kamienna 21, Krakow, 31-403, Poland |
| Portugal | DataRep, Torre de Monsanto, Rua Afonso Praça 30, 7th floor, Algès, Lisbon, 1495-061, Portugal |
| Romania | DataRep, 15 Piaţa Charles de Gaulle, nr. 1-T, Bucureşti, Sectorul 1, 011857, Romania |
| Slovakia | DataRep, Apollo Business Centre II, Block E / 9th floor, 4D Prievozska, Bratislava, 821 09, Slovakia |
| Slovenia | DataRep, Trg. Republike 3, Floor 3, Ljubljana, 1000, Slovenia |
| Spain | DataRep, Calle de Manzanares 4, Madrid, 28005, Spain |
| Sweden | DataRep, S:t Johannesgatan 2, 4th floor, Malmo, SE - 211 46, Sweden |
| Switzerland | DataRep, Leutschenbachstrasse 95, ZURICH, 8050, Switzerland |
| United Kingdom | DataRep, 107-111 Fleet Street, London, EC4A 2AB, United Kingdom |
Our legal bases for processing
In respect of each of the purposes for which we use your personal information, the GDPR requires us to ensure that we have a “legal basis” for that use.
Our legal bases for processing your personal information described in this Privacy Policy are listed below.
Where we need to process your personal information in order to deliver the Service to you, or where you have asked us to take specific action which requires us to process your personal information (“Contractual Necessity”).
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests (“Legitimate Interests”). More detail about the specific legitimate interests pursued in respect of each purpose we use your personal information for is set out in the table below.
Where we need to comply with a legal or regulatory obligation (“Compliance with Law”).
Where we have your specific consent to carry out the processing for the Purpose in question (“Consent”).
We have set out below the legal bases we rely on in respect of the relevant purposes for which we use your personal information – for more information on these purposes and the data types involved, see the ‘How we use your personal information’ section above and the description of associated data sharing relevant to such purposes set out in the ‘How we share your personal information’ section also above.
| Purpose | Categories of personal information involved | Legal basis |
|---|---|---|
| Service delivery and operations | Contact data Demographic data Profile data Communications data Transactional data User content data Third-party source data Device data | Contractual Necessity. Legitimate Interests. We have a legitimate interest in ensuring the ongoing security and proper operation of our Service, our business and associated IT services, systems and networks. |
| Service personalization | Demographic data Profile data Device data Online activity data | Legitimate Interests. We have a legitimate interest in providing you with a good service via the Service, which is personalized to you and that remembers your selections and preferences. Consent, in respect of any optional processing relevant to personalization (including processing directly associated with any optional cookies used for this purpose). |
| Service improvement and analytics | Demographic data Profile data User content data Device data Online activity data | Legitimate Interests. We have a legitimate interest in providing you with a good service and analysing how you use it so that we can improve it over time, as well as developing and growing our business. Consent, in respect of any optional cookies used for this purpose. |
| Direct marketing | Contact data Marketing data Online activity data | Legitimate Interests. We have a legitimate interest in promoting our operations and goals as an organization and sending marketing communications for that purpose. Consent, in circumstances or in jurisdictions where consent is required under applicable data protection laws to the sending of any given marketing communications and/or the use of cookies or similar technologies. |
| Events, promotions and contests | Contact data Profile data Marketing data | Legitimate Interests. We have a legitimate interest in promoting our operations and goals as an organization and sending marketing communications for that purpose. Consent, in circumstances or in jurisdictions where consent is required under applicable data protection laws to the sending of any given marketing communications. |
| Compliance and protection | Any and all data types relevant in the circumstances | Compliance with Law. Legitimate Interests. Where Compliance with Law is not applicable, we have a legitimate interest in participating in, supporting, and following legal process and requests, including through co-operation with authorities. We may also have a legitimate interest in ensuring the protection, maintenance, and enforcement of our rights, property, and/or safety. |
| Data sharing in the context of corporate events | Any and all data types relevant in the circumstances | Legitimate Interests. We have a legitimate interest in sharing personal information in the context of certain corporate events to ensure the continuity of the Service and the ongoing operation of our business. |
| To create aggregated, de-identified and/or anonymized data | Any and all data types relevant in the circumstances | Legitimate interest. We have legitimate interest in taking steps to preserve the privacy of our users. |
| Further uses | Any and all data types relevant in the circumstances | The original legal basis relied upon, if the relevant further use is compatible with the initial purpose for which the personal information was collected. Consent, if the relevant further use is not compatible with the initial purpose for which the personal information was collected. |
We retain personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for the ‘Compliance and protection’ purposes outlined above.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information that we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. If we anonymize your personal information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.
No obligation to provide personal information. You do not have to provide personal information to us. However, where we need to process your personal information either to comply with applicable law or to deliver our Service to you, and you fail to provide that personal information when requested, we may not be able to provide some or all of our Service to you. We will notify you if this is the case at the time.
No sensitive information. We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership, or biometric or genetics characteristic other than as requested by us as part of the Service) on or through the Service, or otherwise to us. If you provide us with any such sensitive personal information to us when you use the Service, you must consent to our processing and use of such sensitive personal information in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal information, you must not submit such sensitive personal information through our Service.
General. European data protection laws may give you certain rights regarding your personal information in certain circumstances. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:
Access. Provide you with information about our processing of your personal information and give you access to your personal information.
Correct. Update or correct inaccuracies in your personal information.
Delete. Delete your personal information where there is no good reason for us continuing to process it - you also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
Transfer. Transfer to you or a third party of your choice a machine-readable copy of your personal information which you have provided to us.
Restrict. Restrict the processing of your personal information, for example if you want us to establish its accuracy or the reason for processing it.
Object. Object to our processing of your personal information where we are relying on Legitimate Interests – you also have the right to object where we are processing your personal information for direct marketing purposes.
Withdraw Consent. When we use your personal information based on your consent, you have the right to withdraw that consent at any time.
Exercising These Rights. You may submit these requests by contacting us. We may request specific information from you to help us confirm your identity and process your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal information), if we reject any request you may make (whether in whole or in part) we will let you know our grounds for doing so at the time, subject to any legal restrictions. If you do not have an account on the Service, we may be unable to verify your identity and may not be able to honor certain requests that you may make in relation to your personal information. Typically, you will not have to pay a fee to exercise your rights; however, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We try to respond to all legitimate requests within a month of receipt. It may take us longer than a month if your request is particularly complex or if you have made a number of requests; in this case, we will notify you and keep you updated.
Your Right to Lodge a Complaint with your Supervisory Authority. Although we urge you to contact us first to find a solution for any concern you may have, in addition to your rights outlined above, if you are not satisfied with our response to a request you make, or how we process your personal information, you can make a complaint to the data protection regulator in your habitual place of residence.
For users in the European Economic Area – the contact information for the data protection regulator in your place of residence can be found here: https://edpb.europa.eu/about-edpb/board/members_en
For users in the UK – the contact information for the UK data protection regulator can be found here: https://ico.org.uk/make-a-complaint/
We are a U.S.-based company and many of our service providers, advisers, partners or other recipients of data are also based in the U.S. This means that, if you use the Service, your personal information will necessarily be accessed and processed in the U.S. It may also be provided to recipients in other countries outside Europe.
Where we share your personal information with third parties who are based outside Europe, we try to ensure a similar degree of protection is afforded to it by making sure one of the following mechanisms is implemented:
Transfers to territories with an adequacy decision. We may transfer your personal information to countries or territories whose laws have been deemed to provide an adequate level of protection for personal information by the European Commission or UK Government (as and where applicable) (from time to time) or under specific adequacy frameworks approved by the European Commission or UK Government (as and where applicable) (from time to time), such as the EU-U.S. Data Privacy Framework or the UK Extension thereto.
Transfers to territories without an adequacy decision.
We may transfer your personal information to countries or territories whose laws have not been deemed to provide such an adequate level of protection (e.g., the U.S.).
However, in these cases:
we may use specific appropriate safeguards, which are designed to give personal information effectively the same protection it has in Europe – for example, standard-form contracts approved by relevant authorities for this purpose; or
in limited circumstances, we may rely on an exception, or ‘derogation’, which permits us to transfer your personal information to such country despite the absence of an ‘adequacy decision’ or ‘appropriate safeguards’ – for example, reliance on your explicit consent to that transfer.
You may contact us if you want further information on the specific mechanism used by us when transferring your personal information out of Europe.